Right off the bat

That's how fast people should know you.

Do a search and you’ll find yourself clicking through Web page after Web page looking for exactly the right destination. If it doesn’t show up fast, you’re gone. And you’re not alone in that behavior.

The sites that hold people’s attention are not the most gorgeous, most jam-packed with information, or the ones with the most toys to play with. They’re the ones that meet users’ needs.

If you make people slog through gratuitous beauty, irrelevant text, and bells and whistles that just don’t matter, you’ll lose them. Your best chance is to let your knowledge of your business and your message drive the way you present yourself to the world.

"Content is king." -- Bill Gates, 1996