Above anything else…

On the Web, what you say is what you get.

Some people think they have to start with words. But the words don’t matter if they’re not supporting your message.

Some people want to get their hands on the coding, widgets, plugins, servers and CMS and backend. All that stuff has to work, after all, but how well is it serving your larger purpose?

Can’t wait to play with color and layout and fonts, images and illustrations? That can be fun, no question. But if you don’t know the big picture, how will you know which ones to choose and what to do with them?

Like the best things in life, a website has to start at the heart. Color and functionality, words and voice, logo and downloads—all are important. But none of your vast array of content will matter, if it doesn’t speak to your message.

And message doesn’t matter . . .

. . . if it doesn’t support your business goals.

There’s no sense making or remaking a website if you don’t know why you’re doing it and where you’re headed. It won’t be much of an investment if you’re not thinking about ROI. Your website can boost your Web presence and meet your company’s goals, but only if it’s shaped by what’s at the heart of your business.

What to learn more about the process?

"Content is king." -- Bill Gates, 1996